If you are a blogger, you may be wondering how to grow your readership. You may have tried to extend your articles to the socialsphere, created email blasts, or even run PPC campaigns. However, one core aspect to growing your blog is implementing a solid linking structure and backlink building effort. Backlinks can help grow traffic among all channels and mediums. Here are a couple ways backlinks can help your blog.
STRENGTHEN SEO
A key component to SEO lies in backlinks. Your internal links and external links in blogs all provide vital link juice that helps validate your domain authority. When you link to relevant sites from your blog, Google uses that to verify that your page is relevant to the subject you are writing about. A link back to your site from the referred to domain strengthens domain authority more because it shows that other sites are finding your information useful.
CREATE REFERRAL TRAFFIC
Besides all the enigmatic value backlinks provide to your SEO efforts, linking to another webmaster or writer spreads your reach. For example, if an author monitors links pointing to her articles and notices that someone referred to her content via a backlink she may return the favor and submit the referring blog to her social audience or link back to it. It gets difficult tracking backlinks so if you mention another article in your blog, make sure to reach out to the author and let them know you linked to them. This will prompt those writers to read your blog and hopefully share it with their audience.
HELP YOUR READER
On the top-most level of value that backlinks provide, they help your reader understand what you are talking about. If you are talking about a certain video that went viral on YouTube and do not want to use text to describe it, simply link to it so the reader can understand what you are referring to. Backlinks also help readers navigate your site. If you prompt readers to contact you for more help, link to your contact information to eliminate confusion.
ENTICE WRITERS
Lastly backlinks in your blog shows other bloggers that you are active in the online community. It shows other active writers or bloggers that you are willing to give them credit for their content and will help them by linking to them. This will entice bloggers to reach out to you and share useful information with you increasing your readership and credibility.
So for those still wondering if backlinks will help their blogs, consider the four points discussed above. These are only a couple ways backlinks can help your blog, be creative with the ways you implement backlinks and get active across the web.
Let us know how you use backlinks or if you have any questions in the comments section below.
Source : https://socialcontrol.com/how-backlinks-can-help-your-blog/